Juspreet Virdee —

Product designer making complex private-company data usable, insightful, and worth acting on

Leading design at Beauhurst. I own design end-to-end and run a product squad as PM — the features I design are the outcomes I'm accountable for shipping.

Currently

  • AI squad at Beauhurst. Discovery through delivery.

    • End-to-end product design

    • Use case-driven prioritisation

    • AI in the loop: Claude, Cursor, Figma, Paper

    • Cross-functional alignment with engineering, marketing, commercial teams

    • Design team management

Selected Work

AI Lenses

AI-generated company research embedded where the work happens, on company pages

AI-generated company research embedded where the work happens, on company pages

  • Adopted on arrival: Most positively cited feature in over half of customer calls within weeks of launch.

  • Power users doubled in under a month after Custom Lenses (v2) release.

  • Trust by design: Clear sourcing. Meaningfully embedded in research workflows; robust, reusable.

Natural Language Search

Lowering the floor on Advanced Search

Lowering the floor on Advanced Search

  • Conversion lift: +5% in Advanced Search, the first meaningful movement in this metric.

  • Conversion lift: +5% in Advanced Search, the first meaningful movement in this metric.

  • No blank-slate moment: Search starts immediately, in plain language, with no learning curve.

  • Lower the floor, keep the ceiling: Natural language as the default path in, structured filters still there for power users.

Company Page Design

Redesigned company pages and the surrounding platform so the data does the talking

Redesigned company pages and the surrounding platform so the data does the talking

  • 56% of views unlocking latent value: Untracked company views climbed to 56% of all page views, surfacing latent value across the dataset

  • Design system set, principles defined: Automatic foundations shipped alongside redesign and rebrand. Defined design principles that stood the test of time.

  • Built to scale: Strong foundations; simpler and faster to scale without compromising usability. Platform absorbs new datasets with minimal bespoke work.

Philosophy

Generative AI works best when designed and embedded into experiences in meaningful ways.

In order to be meaningful, it should impact:

1. Efficiency
2. Confidence
3. Relevance

and be designed with the user in mind.

Right time, right place.
Put the user in the driving seat.
Provide a frictionless starting point.

History

  • Experience in FinTech, Healthcare, SaaS, mobile apps.

  • Previously —

    • Microsoft Teams custom apps

    • Consulting (design partner for Vodafone, Zellis, Mitie)

    • Design agency, B2B and B2C

    • Freelance, B2C

Product Strategy / Product Design / Design Leadership