Virdee
Hi, I’m Juspreet
Hi, I’m Juspreet
Product Design Lead at Beauhurst
Product Design Lead at Beauhurst
Work
Work
Facilitating decision-making with complex data
Facilitating decision-making with complex data
Beauhurst | B2B data platform
Beauhurst | B2B data platform
I lead on end-to-end design at Beauhurst - a data platform allowing users to discover, understand and monitor private companies, investments, and economies.
As a collaborative partner in the product development process, design brings clarity to complex problems spanning a wide range of industries, use cases, and individual or interconnected datasets including growth signals, financials, people and structures. Through design thinking we enable users to leverage this powerful data in their goal-driven decision-making.
I lead on end-to-end design at Beauhurst - a data platform allowing users to discover, understand and monitor private companies, investments, and economies.
As a collaborative partner in the product development process, design brings clarity to complex problems spanning a wide range of industries, use cases, and individual or interconnected datasets including growth signals, financials, people and structures. Through design thinking we enable users to leverage this powerful data in their goal-driven decision-making.
It became crucial to establish and embed mobile ways of working when in-person sharing of information was made unfeasible for key workers during COVID-19.
Leading on our first-of-its-kind collaboration, I worked with Microsoft to implement custom functionality on Microsoft Teams using a design-led approach to optimise the platform for key workers and facilitate modern, mobile ways of working for team members whose roles involved moving between locations on site.
It became crucial to establish and embed mobile ways of working when in-person sharing of information was made unfeasible for key workers during COVID-19.
Leading on our first-of-its-kind collaboration, I worked with Microsoft to implement custom functionality on Microsoft Teams using a design-led approach to optimise the platform for key workers and facilitate modern, mobile ways of working for team members whose roles involved moving between locations on site.
Flexible financial reporting with rolling forecast insights
Flexible financial reporting with rolling
forecast insights
WM Reply (now Canvas Reply) | B2B reporting
WM Reply (now Canvas Reply) | B2B reporting
By improving the flexibility of rolling forecast reporting beyond what off-the-shelf packages could offer, we aimed to make forecasting a more valuable process for our client. Through this they could make better use of data to inform business decisions, leveraging their financial reporting insights and realising value opportunities sooner.
Using an insight-driven approach to design, we defined the level of flexibility in data visualisation capabilities based on an understanding of which data was necessary and important to both the business and users.
By improving the flexibility of rolling forecast reporting beyond what off-the-shelf packages could offer, we aimed to make forecasting a more valuable process for our client. Through this they could make better use of data to inform business decisions, leveraging their financial reporting insights and realising value opportunities sooner.
Using an insight-driven approach to design, we defined the level of flexibility in data visualisation capabilities based on an understanding of which data was necessary and important to both the business and users.
Improving outcomes on an Intensive Care Unit with digitalisation
Improving outcomes on an Intensive Care
Unit with digitalisation
University College Hospital | B2B healthcare
University College Hospital | B2B healthcare
To improve flow and patient safety on an Intensive Care Unit (ICU), I worked on a project which made real-time overviews of key quality indicators accessible to staff, empowering them to provide efficient care.
We made design decisions to improve the dashboard based on an understanding that this interface, and healthcare interfaces generally, should account for the fast-paced, dynamic context of an ICU and aim to enhance co-ordination of activity on the ward.
To improve flow and patient safety on an Intensive Care Unit (ICU), I worked on a project which made real-time overviews of key quality indicators accessible to staff, empowering them to provide efficient care.
We made design decisions to improve the dashboard based on an understanding that this interface, and healthcare interfaces generally, should account for the fast-paced, dynamic context of an ICU and aim to enhance co-ordination of activity on the ward.
About
About
Experience
-
Product Design Lead (prev. Product Designer) at Beauhurst
Product Design Lead (prev. Product
Designer) at Beauhurst
B2B SaaS | 2021 - present
B2B SaaS | 2021 - present
-
UX Researcher & Designer at WM / Canvas Reply
UX Researcher & Designer at WM / Canvas Reply
Microsoft consultancy, B2B, B2C | 2020 - 2021
Microsoft consultancy, B2B, B2C | 2020 - 2021
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Freelance Digital Designer
Freelance Digital Designer
B2C, mobile apps, e-commerce | 2019 - 2020
B2C, mobile apps, e-commerce | 2019 - 2020
-
Interior Designer at Bath style
Interior Designer at Bath style
Design consultation | 2018 - 2019
Design consultation | 2018 - 2019
Education
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University College London
University College London
MSc Human-Computer Interaction | 2018 - 2019
MSc Human-Computer Interaction | 2018 - 2019
-
University of Nottingham
University of Nottingham
BSc Psychology | 2015 - 2018
BSc Psychology | 2015 - 2018
-
The Interior Design Institute
The Interior Design Institute
Interior Design | 2016 - 2017
Interior Design | 2016 - 2017
My initial love for visual art took the form of photorealistic drawing. When this began to feel constraining rather than freeing, illustration and life drawing helped me to express my creativity while breaking through the barriers of perfection.
As a designer, I believe there is magic to be made at the sweet spot between logical reasoning and boundless creativity. Outcomes can only be achieved through a thorough understanding of the problem space synthesised through design, whilst innovation is born through the ability to tap into a blank slate.
My initial love for visual art took the form of photorealistic drawing. When this began to feel constraining rather than freeing, illustration and life drawing helped me to express my creativity while breaking through the barriers of perfection.
As a designer, I believe there is magic to be made at the sweet spot between logical reasoning and boundless creativity. Outcomes can only be achieved through a thorough understanding of the problem space synthesised through design, whilst innovation is born through the ability to tap into a blank slate.
I am heavily inspired by places. Behaviour emerges as a result of experience - be that experience of a system or an environment.
An appreciation for interiors and their effect on behaviours was where my journey into design began. I learned how to apply principles of human-centred design thinking to physical environments before venturing into the digital world of design.
You’ll usually find me far from bed exploring environments that inspire me, but CEREAL and WIRED are on my digital bedside table,
I am heavily inspired by places. Behaviour emerges as a result of experience - be that experience of a system or an environment.
An appreciation for interiors and their effect on behaviours was where my journey into design began. I learned how to apply principles of human-centred design thinking to physical environments before venturing into the digital world of design.
You’ll usually find me far from bed exploring environments that inspire me, but CEREAL and WIRED are on my digital bedside table,
I am heavily inspired by places. Behaviour emerges as a result of experience - be that experience of a system or an environment.
An appreciation for interiors and their effect on behaviours was where my journey into design began. I learned how to apply principles of human-centred design thinking to physical environments before venturing into the digital world of design.
You’ll usually find me far from bed exploring environments that inspire me, but CEREAL and WIRED are what's on my digital bedside table,
🔖 Reading
🔖 Reading
'The beauty around us enriches our lives in so many ways. It is an end in itself.'
- The Creative Act, Rick Rubin
Also on the bookshelf:
Alchemy, Rory Sutherland
Continuous Discovery Habits, Teresa Torres
The God of Small Things, Arundhati Roy
'The beauty around us enriches our lives in so many ways. It is an end in itself.' - The Creative Act, Rick Rubin
Also on the bookshelf:
Alchemy, Rory Sutherland
Continuous Discovery Habits, Teresa Torres
The God of Small Things, Arundhati Roy
Podcasts:
Acquired, Ben Gilbert & David Rosenthal
How Long Gone, Chris Black & Jason Stewart
Playlists:
My On Repeat, on repeat… (can't argue with good taste)
Podcasts:
Acquired, Ben Gilbert & David Rosenthal
How Long Gone, Chris Black & Jason Stewart
Playlists:
My On Repeat, on repeat… (can't argue with good taste)
“You’re such a designer, it’s ridiculous”
“You’re such a designer, it’s ridiculous”
-A former colleague
-A former colleague
